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LoyalistScouts Administrator
May 28, 2018

Loyalist Area Attrition Research Summary (2012)

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In November of 2012, a series of focus groups were conducted among parents with a goal of uncovering insights into the motivators and barriers to remaining in Scouts Canada programs.

 

The goal was to inform strategies to reduce attrition. Focus groups managed by a professional research firm were conducted with:

  • Continuing parents with a child aged 10 – 12 years who moved on from Cubs to Scouts

  • Non-continuing parents with a child aged 10 – 11 years who decided to quit after Cubs

  • Each group was comprised of 50% whose child started Scouting in Beavers and 50% whose child started Scouting in Cubs

  • Groups were conducted online, and parents engaged their children at home to ensure that a youth voice was included

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